Growth Strategy
Find the constraints. Define the next move.
- Ad account audits and measurement reviews
- Quantified opportunities to reduce wasted spend
- Prioritized growth plans and strategic recommendations
Independent performance marketing company
Imobi Digital connects paid media, measurement, and AI automation. We find wasted spend, fund what converts, and scale what’s proven.
How we work
Illustrative model, not client data
- 01Audit
- 02Cut waste
- 03Reallocate
- 04Measure
Today
Where the money goes today.
Budget flows across every channel. Some of it never reaches a new customer.
01Audit
Trace every dollar.
Account audits and measurement reviews show which spend drives customers and which leaks away.
02Cut waste
Cut what doesn’t convert.
Negatives, exclusions, placement, and frequency controls stop spend that never becomes a customer.
03Reallocate
Fund what works.
Budget moves to the channels and campaigns that convert, proven through structured channel and creative tests.
04Measure
Prove it’s incremental.
Incrementality tests and marketing mix modeling confirm what drives growth. Automated reporting keeps it accountable.
- Wasted spend
- 37%
- Cost per customer
- $84
- Customers per $100K
- 1,190
Capabilities
Connected expertise. Commercial focus.
Strategy, media, measurement, and automation work together. We connect these disciplines around your business priorities, from the initial growth plan to ongoing testing and optimization.
Performance Media
Connect media investment to customer acquisition.
- Paid media management across Google, Meta, and TikTok
- Creative testing and landing-page optimization
- Channel testing and budget allocation
Measurement & Intelligence
Understand what drives performance and where to invest.
- Business intelligence dashboards and integrated reporting
- Marketing mix modeling and incrementality testing
- Measurement plans that inform media investment
AI & Automation
Improve how growth work gets done.
- Connected data pipelines and automated reporting
- AI-enabled analysis connected to business data
- Campaign and bidding workflow automation
Results
Performance with measurable business impact.
Selected career outcomes from our founder's in-house, agency, and entrepreneurial work. Experience across DTC, streaming, fintech, and AI.
6 figures
Monthly wasted spend eliminated
Identified and eliminated six figures in monthly wasted ad spend for a DTC beauty brand, then built business intelligence, marketing mix modeling, and incrementality measurement to support ongoing decisions.
$10M+
per month
Media budgets managed
Ran multi-channel acquisition for a fintech app across Google, Meta, TikTok, programmatic, and CTV, beating customer acquisition goals by 5 to 10% every quarter.
150K
17% lower CAC
Installs from new channels
Piloted 10+ new acquisition channels, including Discovery, influencer whitelisting, and Reddit Ads, adding 150K app installs at a 17% lower customer acquisition cost.
2×
+15% cost per lead
Lead volume doubled
Doubled lead volume across B2B and direct-to-consumer channels for a digital bank, with a 15% increase in cost per lead, by expanding channels and automating bidding.
Discuss your objectives
Every engagement starts with your business objectives.
About Imobi Digital
Clear priorities. Accountable execution.
Imobi Digital is an independent performance marketing company based in Los Angeles. We connect growth strategy, media, measurement, and AI around a shared objective: profitable customer acquisition.
We bring planning, testing, and reporting into one operating process. Business priorities guide the work, evidence informs decisions, and clear reporting keeps performance accountable.
Leadership
Rafael Prata
Founder
Rafael brings 9+ years across DTC, fintech, and streaming, with experience at ONE/SIZE, Hulu, Varo, and leading performance agencies. He has managed $10M+ monthly media budgets and co-founded FliPro, an AI-powered real-estate product. His work connects hands-on media execution with measurement engineering.
View leadership experience- Based in
- Los Angeles, CA
- Experience
- 9+ years
- Media managed
- $10M+ monthly
Start with a spend audit
Let’s talk growth.
Tell us about your accounts and growth goals. We’ll reply within one business day to set up a call and scope your spend audit.
rafael@imobidigital.com
Los Angeles, CA